Make Every Getaway. A Great Getaway. The pitch to win this project was simple, lets go on an adventure! When I heard Toyota was launching a line of overland accessories I knew I had to pitch this project so thats exactly what I did. I wrote the concept, scripts and presented a treatment showing an authentic take on showcasing this new line of accessories.
Process
The clients goal was to showcase the entire accessories lines across Toyota's offroad platforms and create a series of assets that would resonate with the core audience. My approach was to stage an adventure in Moab, UT with a cast of avid overlanders who not only understood the vehicles and accessories but would feel right at home adventuring in the desert. Being an avid outdoorsman I had already known this area so I took to onX maps and created a route for the adventure with key stopping points to highlight the complete accessories line. The rest was up to my incredible production team to bring the dream adventure and shoot to life.
Service
Creative Director / Director
Outcome
Besides having and incredible adventure with friends and colleagues the outcome was delivering deep library of video and still assets for Toyota USA and it's dealerships to utilize across mediums. The deliverables were separated into two categories, Lifestyle & Product. All were shot on location but with very specific use case scenarios.
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