We crafted a months-long campaign that expertly combined a mix of social, traditional, and transmedia storytelling to bring the fictional entity of Weyland industries—the mysterious corporation behind Project Prometheus—to life. Over the course of the campaign, fans were treated to an array of interactive experiences, original photo & video content, and detailed background info about the world of Prometheus. The campaign has been held up as a benchmark example for digital marketing by Forbes, Mashable, Ad Age and Fast Company, among others.