We began by developing the creative strategy in parallel with product development—laying the foundation for a cohesive brand from day one. From there, we created the full brand identity, packaging, campaign concepts, content strategy, and a multi-year production roadmap. We also built out the brand’s digital presence, producing all content across web, social, and paid channels to ensure consistency at every touchpoint. During this time, NIL (Name, Image, Likeness) opportunities emerged, and we had the honor of partnering with some of college sports’ top athletes—including Livvy Dunne—to bring the brand to life in bold, authentic ways.