Before his big break, Ninja put in 20,000 hours of streaming at his keyboard. He invested in himself when no one was watching so he’d be ready for the moment when everyone would be watching. Breaking a streaming record while playing alongside some of the world’s most recognizable celebrities doesn’t happen by coincidence. It happens because of the late nights and early mornings. It happens because of the TIME IN™. The 3AM team and I partnered with Loaded and Adidas Originals to announce the first collaboration between the adidas brand and Tyler “Ninja” Blevins—a truly game-changing moment that celebrated gamers in a way never done before.