Nike. Made For You

Nike. Made For You

During my time at Nike, I oversaw personalization and NIKEiD. This project marked the start of a long-term shift for the brand—moving the focus from simply a customization tool to celebrating you as the athlete.

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nike
nike
nike
nike
nike

Process

NIKEiD had remained unchanged for many years, and the global asset bank was due for a refresh. We began by creating more personalized storytelling assets that showcased how NIKEiD empowers you to express your unique identity.

Service

Creative Director

Outcome

A refreshed view of the NIKEiD brand and the kick off of a multi-year brand refresh which is still in place.

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