During my time at Nike, I oversaw personalization and NIKEiD. This project marked the start of a long-term shift for the brand—moving the focus from simply a customization tool to celebrating you as the athlete.
Process
NIKEiD had remained unchanged for many years, and the global asset bank was due for a refresh. We began by creating more personalized storytelling assets that showcased how NIKEiD empowers you to express your unique identity.
Service
Creative Director
Outcome
A refreshed view of the NIKEiD brand and the kick off of a multi-year brand refresh which is still in place.
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