Murad

Murad

MURAD HEALTHY MIND. BEAUTIFUL SKIN. We had so much fun creating a PSA film for Murad Skincare to raise awareness about how the stresses of modern life can take a toll on your skin.

Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.

Process

We met with the founder of Murad, who had one clear question: “How can we educate people about the stresses of modern life?” From there, we entered the conceptual phase, wrote scripts, and once approved, dove straight into production. I oversaw the entire production and even stepped in to co-direct the second half of the film when the lead director was unavailable for that day’s shoot.

Service

Creative Director

Outcome

A really happy founder and a film and photography that captured the spirit of his ask and concern.

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