GOLF AS YOU’VE NEVER SEEN IT I had the honor of Directing / Creative Directing a series of of team announcement films that showcased the new team branding, captains and team roster. The approach was inspired by LIV Golf’s motto of “Golf as you’ve never seen it” and guided us to creating a youthful and non-traditional series of announcements films.
Process
It all started with a deep dive into each team’s philosophy and the stories behind their players—allowing us to craft a distinct visual identity and tone that truly reflected their ethos. The clients were fantastic collaborators. Once we aligned on mood boards for each team, we hit the ground running—moving into animatics and ultimately bringing the vision to life through the final animated films.
Service
Creative Director / Director
Outcome
The final outcome was a suite of assets LIV could use across their platforms including giant screens at events, TV and digital.
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