LIVE Golf

LIVE Golf

GOLF AS YOU’VE NEVER SEEN IT I had the honor of Directing / Creative Directing a series of of team announcement films that showcased the new team branding, captains and team roster. The approach was inspired by LIV Golf’s motto of “Golf as you’ve never seen it” and guided us to creating a youthful and non-traditional series of announcements films.

Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.

Process

It all started with a deep dive into each team’s philosophy and the stories behind their players—allowing us to craft a distinct visual identity and tone that truly reflected their ethos. The clients were fantastic collaborators. Once we aligned on mood boards for each team, we hit the ground running—moving into animatics and ultimately bringing the vision to life through the final animated films.

Service

Creative Director / Director

Outcome

The final outcome was a suite of assets LIV could use across their platforms including giant screens at events, TV and digital.

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A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.