LA ORIGINAL SUPPORT LOCAL CREATIVITY At 72and Sunny collaborated with Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital. Together we designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.
Process
As someone who grew up in Los Angeles, it was a true honor to lead the production of the LA Originals key film. Our goal was to celebrate the artistry, icons, and cultural landmarks that define the spirit of LA—all through the lens of the new city logo. With unprecedented access to the city during filming, we were able to capture its energy and essence in a way that felt both authentic and cinematic.
Service
Creative Director
Outcome
Well, we did get one of LA's greatest music artist to let us use his track so that inspired one incredible hype film!
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