HTM x NIKEiD

HTM x NIKEiD

A project that was an absoloute honor to be part of and to help bring to life a legendary collaboration between NIKEiD, Hiroshi Fujiwara, Tinker Hatfield and Mark Parker.

Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.

Process

We were fortunate to receive incredible product briefs from the designers and product marketing team, which allowed our imagination to truly take flight. Inspired by Charlie and the Chocolate Factory and the creative process behind designing and customizing these sneakers, we crafted immersive mini worlds to bring each design to life.

Service

Creative Director

Outcome

A global campaign executed across digital, social, physical and in-store.

More Content

A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
A surreal scene of a man in denim standing barefoot on a white expanse, holding strings that connect to a fluffy cloud in a bright blue sky
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.
Close-up portrait of a model with pastel pink buzz-cut hair, soft pink eyeshadow, and multiple facial piercings, set against a vibrant green background.