Google Year In Search

Google Year In Search

It was an absolute honor and a deeply meaningful experience to creatively direct such an iconic and culturally significant project as Google’s Year in Search—an annual reflection that captures the hopes, challenges, and moments that define our shared human story.

Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Minimalist beige bucket hat made of soft fabric, placed on a neutral surface with subtle shadow patterns
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.
Close-up portrait of a woman with flawless skin wearing a wide-brimmed beige hat, her face softly framed by delicate shadows.

Process

These projects take months to develop—from shaping the core theme to clearing clips—and throughout that process, hundreds of edits are crafted before arriving at the final film. Approaching these stories requires relentless dedication, continuously refining and searching for those rare, powerful moments that truly capture the cultural heartbeat of the year.

Service

Creative Director

Outcome

This is work anyone would be proud to be part of. For me, these projects are unforgettable—resulting in two deeply moving films that are truly rooted in culture.

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