Coors Light My Climb. My Story. Coors gave us the opportunity to define what "climb on" means and create a documentary-style content series that centered on real-life accounts of resilient people who continually “climb on” by overcoming personal challenges to reach their goals.
Process
It all started with finding the right people—those with stories worth telling. Once we found them, our mission was simple: honor their truth and do their stories justice. We took a raw, unfiltered approach to these films—capturing the beauty, the fear, and the resilience in equal measure. These were real people, facing real challenges, and their journeys of overcoming adversity are the kind of stories that stay with you. We knew they'd inspire anyone who watched.
Service
Creative Director
Outcome
Our clients were thrilled with the final films, which they considered a success and featured prominently across Coors Light’s owned channels.
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