I am a multi-disciplinary creative director and entrepreneur, I bridge the gap between strategic brand storytelling and hands-on craftsmanship. Whether I am architecting a global campaign or producing brand content, I am driven by a fundamental passion to build authentic, meaningful work that drives impact and forges a genuine connection with the consumer.
WHO AM I
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WORK
NIKE HUNT GOALS
NIKE X PENDLETON
NIKEID STORIED
COORS
SYFY25
TRUBAR
PLANTFUEL
APPLICABLE
This project was for the support of digital ID printing program on Nike shoes through the NIKEiD.
Through my research in the Nike archive's warehouse I found out that Galen Rupp used to write goals on his shoes to motivate himself and remind him of what he was aiming to accomplish.
We approached Galen and his Coach Alberto Salazar and asked them if we could create authentic stories about his upcoming goals to help promote this new offering and inspire other athletes to hunt their goals.
NIKEiD x GALEN RUPP
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This project was for the support of digital ID printing program on Nike shoes through the NIKEiD.
Through my research in the Nike archive's warehouse I found out that Galen Rupp used to write goals on his shoes to motivate himself and remind him of what he was aiming to accomplish.
We approached Galen and his Coach Alberto Salazar and asked them if we could create authentic stories about his upcoming goals to help promote this new offering and inspire other athletes to hunt their goals.
NIKEiD x GALEN RUPP
2
This project was for the support of digital ID printing program on Nike shoes through the NIKEiD.
Through my research in the Nike archive's warehouse I found out that Galen Rupp used to write goals on his shoes to motivate himself and remind him of what he was aiming to accomplish.
We approached Galen and his Coach Alberto Salazar and asked them if we could create authentic stories about his upcoming goals to help promote this new offering and inspire other athletes to hunt their goals.
NIKEiD x GALEN RUPP
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THE QUESTION ASKED
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THE QUESTION ASKED
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus erat risus, fringilla ut consequat eget, maximus vel metus. Phasellus porttitor augue vulputate viverra accumsan. In eget dui pulvinar, dictum purus ac, cursus augue. Phasellus neque velit, sollicitudin ut blandit ut, auctor at ipsum. Quisque sollicitudin porta augue, at suscipit dolor. Sed ac dolor augue. Etiam euismod turpis ut ex fringilla, elementum luctus diam vehicula. Etiam gravida semper faucibus. Cras dapibus, libero nec laoreet interdum, lorem turpis dictum nisl, eu convallis augue mi imperdiet neque. Quisque sit amet accumsan orci. Suspendisse interdum dapibus ornare. Cras id nibh suscipit, dictum magna nec, dapibus risus. Morbi sed ipsum vitae dui interdum ultricies. Nullam facilisis ex est. Nullam dictum leo non malesuada efficitur. Suspendisse a sapien a lectus tincidunt pharetra.
AN
AD
SELF PRESCRIBED BRIEF
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus erat risus, fringilla ut consequat eget, maximus vel metus. Phasellus porttitor augue vulputate viverra accumsan. In eget dui pulvinar, dictum purus ac, cursus augue. Phasellus neque velit, sollicitudin ut blandit ut, auctor at ipsum. Quisque sollicitudin porta augue, at suscipit dolor. Sed ac dolor augue. Etiam euismod turpis ut ex fringilla, elementum luctus diam vehicula. Etiam gravida semper faucibus. Cras dapibus, libero nec laoreet interdum, lorem turpis dictum nisl, eu convallis augue mi imperdiet neque. Quisque sit amet accumsan orci. Suspendisse interdum dapibus ornare. Cras id nibh suscipit, dictum magna nec, dapibus risus. Morbi sed ipsum vitae dui interdum ultricies. Nullam facilisis ex est. Nullam dictum leo non malesuada efficitur. Suspendisse a sapien a lectus tincidunt pharetra.
THE ASSIGNMENT
THE CONCEPT
